What To Do After You've Published your book
'Gorilla Marketing' author, J Conrad Livingston said: "Someone once asked me how much I made from my first book, the answer I gave them was $10,000,000. The book itself only made me $35,000 in royalties, but the speaking engagements, spin-off books, newsletters, columns, boot-camps, consulting and wide-open doors resulted in the remaining $9,965,000."
This is the power of extension products. Simply by repacking the content of your book, you can open up a myriad of additional income streams and explode your income.
Some of the various extension products that are available to you after you have written a book include:
This is a simple extension product that will cost you very little to produce. Once you have your content for your book all you have to do is turn your books computer file in a PDF document. Then once an order is placed you email it out to your customers, or automatically set it up so they can download it instantly from a website.
There are various ways to include audio extension products. Firstly you can record yourself reading out your book and turn it into a set of CD's for people to listen to in their car. Alternatively you can conduct interviews with leading professionals specialising in your book's topic.
Often after you have written a successful book people perceive you as being an authority figure on that particular topic. This perception allows you to organise keynote presentations where you can speak as an expert on that topic. If you are a competent speaker and there is a high demand for your area of expertise then you can receive up to $5,000 per hour speaking at conferences and events.
Choose one idea in your book and refine its contents through an article. Compile a few articles and package them together. You can then speak to targeted magazines who may offer you the opportunity to become a paid columnist.
Many people after they read your book will want more are prepared to pay you handsomely for your person time. This can be in the way of one-on-one mentor, a group coaching session or weekly meeting over the phone. During this time individuals can ask questions about their specific need in order to shorten the learning curve and fast track their success.
In summary, extension products are a great way of adding additional value to readers of your book and increase the earning potential for you the author. This above list is by no means exhaustive of the many products you can create and particular products will better serve specific authors. The key is to thoroughly understand your audience and know how to fulfil their needs.
Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.
To discover how the Get Published Secrets Program can help YOU become a best selling author in record time, click on the link below now:
Have you claimed your FREE 68 Minute Audio and 43–page Publishing Guide (valued at $147)?
If not complete the form below now and your FREE gift will be sent to you immediately.