How To Sell Copies Before Your Book is Published
The first step for writing your book is: put down your pen! Why? You don't want to write a book unless you know it's going to be sold before you start. This is a paradigm shift for most people, because if you want to write a book the first obvious thing to do is to write.
However, if you want to be profitable writer and make books your business then you need to know how you are going to fund the book before you start it. If you are unable to do this, then you will have to pay for your book with your own money which means that it will take you up to two years to receive the income to cover those expenses. This prolongs any future titles because you lack the finances to fund it.
So the key to successful publishing is, understanding how to pre-sell copies of your books before it is even written.
Know your target audience
Before you pre-sell your book you need to know your audience. There's no point trying to sell your book to the General Practitioner's Association if your book is aimed at nurses. Know your audience and identify a way to deliver to them.
Who is linked in with your target market?
If you're writing a book about health, who's linked in with your topic? Doctor's surgeries, gymnasiums, chiropractors, universities, sporting events, and so on. All of the people involved in these environments are linked in with your target market.
Find where these people are
In order to pre-sell to your target market you need to find them. A great place to start is to research organisations and associations already tapped into them. For example, a book on fitness should not only be sold to individual fitness centres, but to associations like 'Fitness Australia', who is the governing body for fitness in Australia and have regular contact with all of these fitness centres.
A book entitled, 'Home Barista' experienced great sales from companies like Harvey Norman through pre-selling. Firstly, why would Harvey Norman want to sell books; and secondly what use would they have for a book that serves as an in-home guide to making coffee? Well, companies like Harvey Norman sell coffee machines and they decided to use the book as a promotional tool. That is, they gave away a free copy with every coffee machine bought. So before the book was printed, the authors of this book identified their target market as being coffee drinkers and determined businesses that sell coffee machines as markets linked in with their audience.
The easiest way to approach potential buyers is to create an information pack. In this pack you need to answer every single question they might ask. Inform them how they can use the book, what the benefits are, what investment is required and so forth. Then you ring them up and tell them that their business has caught your attention and that you will be sending out an information pack.
After they have had some time to look over your proposal, follow them up and answer any of their concerns and questions. The key is to get as many commitments as you can before your book goes to print. If you can do this you will never have to pay for your book out of your back pocket.
Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.
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