Publishing Own Book: Rules for Using Bonuses Gifts

When publishing a book, bonuses gifts are not always a feature we think about. This is unfortunate, because while it may not be a conventional approach, bonuses can serve as a great tool. They not only add value to your book, but can also help build relationships with your customers.

The way that it works is at the end of one or more chapters in your book, you as the author or publisher add some text with promotes a specific bonus gift and then give the reader a specific web page to go to. When going to that page people will be able to automatically download all the bonuses you have promised after submitting some details.

If you do decide to use bonuses with your book then consider the following rules:

•    The most important reason for including bonuses with your book is that you want to capture the reader's details – name and email address. Then you can communicate with your customers and inform them of any other products that may be of interest to them. Marketing experts claim that it is easier to sell to past customers than it is to go out and find new ones. So bonuses are a great way of selling to past customers.

•    Have a minimum of five bonuses (however that does not mean you should have a 100). Too many bonuses cheapen the value of your book and too little is not enticing enough. Aim for approximately 5-7 bonuses for your book.

•    Make sure you have a bonus at the beginning of you book or mention it on your front cover. Why? Less than 50% of people that buy your book will ever get past the first chapter. So promote your bonus on your front cover, in your introduction and incorporate it into your website so you can sell future products to these customers.

•    The bonuses should be digital. If it is not, then it can be very expensive if you have to send physical bonuses by mail to customers all over the world. In addition to being very expensive it can also be extremely time-consuming.

•    While it may not be feasible in the beginning, eventually you want your bonuses to be automatic. That is, as soon as someone types in their name, email address, they will immediately receive the bonus. If you can do this, then you don't have to be at the computer everyday sending out bonuses.

Bonuses are not of interest to all authors, although they do offer an alternative way to add value to your book while establishing a relationship with your readers. Remember: your book is a business, and bonuses are a great feature for maintaining customers.


Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.  

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