Truth About Vanity Publishing (Part Two)

When choosing a publishing avenue it is important to do your research. This same emphasise should also be placed on choosing companies to deal with. Listed below are some of the advantages and disadvantages of working with a vanity publisher.

What are the benefits?

•    Vanity publishers work for you under your guidance and direction. Therefore, you still retain control over the production process.
•    Vanity publishers will save you heaps of time, because they are managing the entire process.
•    You can leverage of the experience and knowledge of vanity publishers while still maintaining control over the process and having the final say.
•    It is quicker than going through a major or specialised publisher, and you also gain the experience of the process and the knowledge of how to improve certain aspects of your process for next time.
•    Some vanity publishers are connected to distribution companies, so you have the option of accessing their channels of distribution and getting your books into bookstores.
•    Vanity publishers provide a contact person who co-ordinates a team that will work on your product. This ensures that you are aware of every step of the production process.
•    Vanity publishers are not restricted by the same factors that other publishers are, and are more likely to publish your work.

What are the drawbacks?

•    If vanity publishers outsource, they can charge you more or not invest time in trying to find the best deal for you.
•    Some vanity publishers will not provide you with individual costs for each step of the production process. Usually they will provide you with one bill, and will include a premium.
•    Vanity publishing may work out to be cheaper than self-publishing, however, it can sometimes cost you significantly more than managing the process yourself.
•    Vanity publishers do not have the same reputation as major publishers. Some people will perceive you as lacking the ability to get published by a mainstream publisher, hence your need to resort to a vanity publisher. This can hurt your credibility and may affect future opportunities with people in the industry.
•    Vanity publishers can produce lots of titles, which may make you feel like another 'cog in the system' or just another book on the production line.
•    Using a vanity publisher requires you to fund the production process; however, you are not in absolute control of how that money is used.
•    You may have trouble convincing bookstores to sell your book. Some bookstores may question the credibility of vanity publishers, which may make it difficult to get your books onto their shelves.
•    If you do not find a credible vanity publisher they can take advantage of your position and lack of knowledge.
•    Some vanity publishers may be less interested in the actual success of your book, because their profits derive from your upfront funding. This is unlike a major publisher whose income is made from the book's sales over a set time period.
•    Vanity publishers will sometimes sell valueless add-on services in an effort to generate more revenue from you.

As said in previous articles, there are many vanity publishers in that market place that do a great job. Just remember to do you research before selecting one and speak to past clients or those successful authors to ask for their feedback.

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Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.  

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