Writing A Book - Important Points To Remember
Once your book is published it is not always easy or possible to make changes. That's why it's important to ensure things are done right from the beginning, otherwise you can end up paying the price with less than expected book sales.
Here are three of many things you should consider while writing a book.
1. Know the real needs of your customer
Before your start writing you need to know what the market wants. For fiction books, people usually read them because they want to be stimulated. So you need to ask yourself this question: what material, what information, what words are going to stimulate people? What can I do to make my book interesting and to keep turning the page.
This need is different for non-fiction readers. People usually buy non-fiction books for two reasons: firstly to learn something; and secondly to solve a problem they are currently experiencing. So when writing your book take the time to think about your customers needs and that the best marketing tool is the customer.
2. Know your skills
Most people have a good understanding of where their strengths and weaknesses lie. So keep this in mind when writing your book. For example, if writing is not your strong point, then don't write it. There are plenty of ways to write a book: hire a ghost writer, use transcribing software.
If you writing is a weak skill for you then get help writing it and concentrate on your strengths, like marketing or selling the book. Know that just because you are publishing a book, it doesn't mean you have to write every word yourself. You will save time and money if you concentrate on your strengths and compensate your weaknesses.
3. Secure testimonials
Before you release your book, try to secure solid testimonials for your book. That is, send out a section of your book to potential customers or even better, experts in your field, and ask them to write a short paragraph about the book. You can then print these testimonials on your book's cover or include them in your sales copy.
In summary, when writing your book make the effort to seek out professional advice, especially for areas that you do not have knowledge or experience in. Also remember that sometimes it is better to spend money outsourcing tasks or getting other people to cover your weaknesses. Know what the market wants and tell the world about what other people have said about your book.
Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.
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