Self Publishing Questions Answered (Part One)

How do I ask for high profile endorsements?

It depends on the relationship you have with that particular person. If you have a really good relationship, sometimes you can just call them and ask for an endorsement and normally they will be happy to do that. However, if you don't have a relationship then they will usually want to see the whole book before they are willing to endorse it. They may not read the entire book, but they will want to see it.

The other key to high profile endorsements is to be realistic. Chances are you won't be able to get Sir Richard Branson or Donald Trump to write your book's foreword, unless you already know them or you are operating on their level and there is some benefit to them. So be realistic, aim for someone one or two levels above you. Send them a letter and part of or all of your book. The key is to aim high, but be realistic.

Does my book title have to be original?

In most countries there is no copyright for the title of a book. So it's possible to put out a book with same name as another title, however, if the two books are in the market at the same time this will cause a lot of confusion. So it's best to go with a different title. That way people won't get confused, buy the wrong book, then refund the book, to the annoyance of the distributor or publisher.

Although you can't copyright a title, you can trademark a brand because over time that brand can build equity. For example, the 'Dummies Guide…' or the 'Harry Potter' Series.

Should I sell to a big publisher or self-publish my book?

There are times when you should look at selling out to big publisher. Such times include when you they are willing to offer you a deal to become part of a recognised series or brand. For example, you may be invited to write 'Personal Training for Dummies' as a part of the 'Dummies' Series. There are  millions of 'Dummies' and 'Idiots' guides sold every single month so if a publisher offers you a deal like that than you are likely to sell more books as a part of a successful series than as an individual book.

Another time would be if your book has massive universal appeal. For example, a book about Christianity could be sold anywhere in the world. If you were to self-publish than it could be difficult managing distributors all over the world, as well as the various markets. Major publishers often have offices all over the world with established networks that make the task a lot easier.


Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.  

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