Think Bonuses When Writing A Book
Bonuses are an essential tool for building a business out of your book and making it commercially profitable. While some writers write for self-gratification, it is also important to understand that your book needs to be profitable in order for it to reach more people.
Bonuses can come in a range of formats, depending on the type of book and its purpose. Not only do they add value, but they can also be used to increase your customer base when you exchange bonuses for contact details.
Some examples of bonuses that you can create with your book include:
For some quirky reason, it goes against peoples' inherent nature to write in a book. You'll probably find one in ten people are comfortable doing that, however, the majority of people will not. So instead of having a book that people can write answers or notes in, have a separate workbook for them to use. This then allows them to choose whether to go against their intrinsic nature or not.
Checklists are a great learning tool and one that impresses confidence upon readers. For example, a checklist for a real estate book could offer ‘27 things you must look at before buying real estate'. If the reader wants to know what they are, they have to go to your website, enter their email address and then they can access the same checklist you use to personally buy real estate.
Articles and interviews
Articles and interviews are a great way to provide specialized information in areas outside of your expertise. Articles written by specialists can comment on industry trends or break-throughs, and interviews with additional experts can consolidate ideas explored in your book. Personal articles and interviews can be included to assist in establishing further credibility or to on-sell other products.
Public domain websites, such as Gutenburg.org, allow you to download over 20,000 books, which you can then republish as eBooks and give away as bonuses.
You can also ask people to submit bonuses, which are of value to readers. This could include seminar invitations, tickets to special events, competition offers and so on. The benefit to the contributor is that they are gaining free publicity and potentially communicating with a market that they are unable to reach.
Bonuses are a powerful way of building a database through your book. Marketing experts claim that it is ten times easier to sell to precious customers than to new ones. By encouraging people to exchange their email address for a bonus gift, you are able to build a relationship with readers, creating future purchasing opportunities. At the same time you are also increasing the value of your book.
Dale Beaumont is the author of this article. He is an internationally renowned book publishing expert, the author of 16 best-selling books and the creator of the Get Published Secrets Program.
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